Import Motor Werks
Import Motor Werks, formerly MPowered Automotive, based in Cary, NC, is a full service European and Asian service facility who specializes in BMW repair for Cary, NC.
Import Motor Werks faced the daunting task of taking an established business through a name change. Although it may seem simple at first, this process not only consists of the standard name change and all associated forms etc.. but also all outward facing visual representations of the company. Your entire identity must be changed. The one upside with this you now have the rare opportunity to approach how your brand with experience under your belt.
This was a great change for Import Motor Werks because their previous name, MPowered Automotive, led most people to think that they focused on ‘M’ series cars from BMW only. The name Import Motor Werks broadened their reach to all of import market, European and Asian. With a fresh and exciting logo designed by Qudeso and guidelines set for all other visual touchpoints, Import Motor Werks is well on it’s way to continued growth!
In addition to their new look, Import Motor Works has been heavily pushing the use of Social Media and E-Mail Marketing as a springboard to keep their clients up to date with the latest happenings and deals available to them.
Visit Import Motor Werks – View Site
